History of Joules Clothing
For our brand new Autumn & Winter range we explored all the colours of an autumn stroll through the woods, and then mixed them together with some classic fabrics. So if you're off on a ramble or just nipping out to do a spot of glamorous gardening, make sure you look your best with Joules Clothing.
Our Roots are muddy!
We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1997 we started our own Joules brand, and the pitter patter of our kids' range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they'll love. Heritage and quality are what make us tick, and if you're looking for the tock, that'll be our quirky sense of humour.
Our Products are practically perfect
Clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear. Traditional, of course, but then there's the twist. With exclusive prints, finishing touches and quirky little extra details, Joules always turns heads and wins hearts.
Joules Clothing stores
Although HQ is all under one roof in the new Joules Building, we've also got Joules stores sprinkled across this wonderful island in little-gem locations. Want to caress that dress before you buy? Just pack a picnic along with the kids and get ready for a day at the seaside or exploring one of our favourite historic market towns.