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Hunter wellies by Country First Direct. Dubarry Boots Lightweight flexible rubber and textile knitted lining.

History of Joules Clothing

Joules Clothing

Joules Horse Print Umbrella

Staying dry has never looked so stylish, with this perfectly packable Joules umbrella, available in a stunning navy horse print.  100% Polyamide  

Joules Mens Rugby Top NORWELL

A classic styled Joules Mens Rugby itop, which is hardwearing that won’t lose it looks any time soon.   Stitch detail under collar Joules script on back neck 00% Cotton Machine Washable

Joules Vintage Mens Polo Shirt BRAXBY

This Joules mens vintage polo shirt is a soft cotton jersey with Chambray trim placket, patch pocket with tonal hare embroidery - made from 100% Cottom. Full machine washable.

Joules Mens Fluffy Socks

Keep your feet warm this winter with these Joules fluffy socks, so soft you won't want to take them off! Available in 3 colours: Field green, French navy and Pillarbox red. Super soft Warm 100% Polyester. Machine Washable.

Just Joules Womens Polo Shirt

Just Joules womens polo shirt available in midnight blue, classic fit and a great price!


Find your favorite Joules Clothing at everyday low prices!

For our brand new Autumn & Winter range we explored all the colours of an autumn stroll through the woods, and then mixed them together with some classic fabrics. So if you're off on a ramble or just nipping out to do a spot of glamorous gardening, make sure you look your best with Joules Clothing.

Our Roots are muddy!

Joules Clothing by Country First DirectJoules Clothing for womens by Country First Direct

We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1997 we started our own Joules brand, and the pitter patter of our kids' range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they'll love. Heritage and quality are what make us tick, and if you're looking for the tock, that'll be our quirky sense of humour.

Our Products are practically perfect

Clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear. Traditional, of course, but then there's the twist. With exclusive prints, finishing touches and quirky little extra details, Joules always turns heads and wins hearts.

Joules Clothing stores
Although HQ is all under one roof in the new Joules Building, we've also got Joules stores sprinkled across this wonderful island in little-gem locations. Want to caress that dress before you buy? Just pack a picnic along with the kids and get ready for a day at the seaside or exploring one of our favourite historic market towns.

Find your favorite Joules Clothing at everyday low prices!