We use cookies on our website to improve your user experience, by continuing to use our website you agree you our cookie policy.
To read our policy click here

Click here to accept
Hunter wellies by Country First Direct. Dubarry Boots Lightweight flexible rubber and textile knitted lining.

History of Joules Clothing

Joules Clothing

Joules Womens Polo Shirt Beaufortlark

A classic style Joules polo shirt which is bursting with style and will add a fresh feel to any look.   100% Cotton Machine Washable.

Joules Little Girls Cowdray Sweatshirt

The Cowdray has been a favourite for years and this season it's back in a selection of prints. Just the thing to wear in, out and all about.     A Joules classic     Funnel neck     Colour pop trims     Available in age 2     86%Cotton/14%Poly     Machine Washable

Joules Mens Rugby Top NORWELL

A classic styled Joules Mens Rugby itop, which is hardwearing that won’t lose it looks any time soon.   Stitch detail under collar Joules script on back neck 00% Cotton Machine Washable

Joules Floral Hare Keyring

Keep your keys under tight control with a Joules Hare Keyring. A great gift or treat for yourself.

Joules Girls Novelty Hat

Embrace your little one’s wild side this season, with this super-soft textured hat. This Joules Girls Novelty Hat is a squirrel style and is perfect for keeping your childs head warm this winter.      100% Acrylic. Machine Washable.


Find your favorite Joules Clothing at everyday low prices!

For our brand new Autumn & Winter range we explored all the colours of an autumn stroll through the woods, and then mixed them together with some classic fabrics. So if you're off on a ramble or just nipping out to do a spot of glamorous gardening, make sure you look your best with Joules Clothing.

Our Roots are muddy!

Joules Clothing by Country First DirectJoules Clothing for womens by Country First Direct

We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1997 we started our own Joules brand, and the pitter patter of our kids' range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they'll love. Heritage and quality are what make us tick, and if you're looking for the tock, that'll be our quirky sense of humour.

Our Products are practically perfect

Clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear. Traditional, of course, but then there's the twist. With exclusive prints, finishing touches and quirky little extra details, Joules always turns heads and wins hearts.

Joules Clothing stores
Although HQ is all under one roof in the new Joules Building, we've also got Joules stores sprinkled across this wonderful island in little-gem locations. Want to caress that dress before you buy? Just pack a picnic along with the kids and get ready for a day at the seaside or exploring one of our favourite historic market towns.

Find your favorite Joules Clothing at everyday low prices!