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Hunter wellies by Country First Direct. Dubarry Boots Lightweight flexible rubber and textile knitted lining.

History of Joules Clothing

Joules Clothing

Joules Womens Bamboo Socks

Joules womens socks which are made with bamboo.   Super soft Breathable Warm

Joules Girls Woven Dress

The search is over for the perfect Little Joules summer dress. This Joules super-soft cotton dress has delightfully detailed hand-drawn tea party print design.  Party dress Bright sash Full skirt Button up back placket Match with one of our colour pop cardigans

Joules Boys Lunch Bag

This Joules boys lunch bag has its very own lunchbox and has a wipe clean insulated lining that will make cleaning it a little easier!

Joules Mens Gilet LOTHAM

A stylish Joules quilted gilet, which will take off any chill even in the coldest months of the year. Smaller sized diamond quilts on side panels 100% Polyamide Machine Washable

Joules Womens Opal Blue Dress MARCIE

A summer casual Joules womens opal blue dress which you will yourself turning again and again. A lovely pleating detail allows you to wear from work to weekend in style.   100% Cotton Machine Washable.


Find your favorite Joules Clothing at everyday low prices!

For our brand new Autumn & Winter range we explored all the colours of an autumn stroll through the woods, and then mixed them together with some classic fabrics. So if you're off on a ramble or just nipping out to do a spot of glamorous gardening, make sure you look your best with Joules Clothing.

Our Roots are muddy!

Joules Clothing by Country First DirectJoules Clothing for womens by Country First Direct

We started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1997 we started our own Joules brand, and the pitter patter of our kids' range arrived in Spring 2005, these days known as Little Joule. We design with passion, to delight each member of the family with details they'll love. Heritage and quality are what make us tick, and if you're looking for the tock, that'll be our quirky sense of humour.

Our Products are practically perfect

Clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear. Traditional, of course, but then there's the twist. With exclusive prints, finishing touches and quirky little extra details, Joules always turns heads and wins hearts.

Joules Clothing stores
Although HQ is all under one roof in the new Joules Building, we've also got Joules stores sprinkled across this wonderful island in little-gem locations. Want to caress that dress before you buy? Just pack a picnic along with the kids and get ready for a day at the seaside or exploring one of our favourite historic market towns.

Find your favorite Joules Clothing at everyday low prices!